IBA Karachi Signs MOU with Nizamuddin Faridulhaq Group to Strengthen Academia-Industry Ties
Karachi, December 4, 2024 – IBA Karachi is excited to announce the signing of a Memorandum of Understanding (MOU) with the Nizamuddin Faridulhaq Group, marking a significant step towards strengthening ties between academia and industry.
The collaboration was formalized in the presence of esteemed contributors Mr. Adnan Usman Kushtiwala, Mr. Hamza Nisar Kushtiwala, Mr. Faizan Nasir, and Mr. Fawaad Saleem. This partnership will support the Pakistan Sports Knowledge Cluster, an initiative led by Dr. Nida Aslam Khan, Assistant Professor and Chairperson of the Marketing Department.
The initiative aims to foster sports marketing, innovation, and research in Pakistan, paving the way for a thriving sports ecosystem. Dr. Nida Aslam Khan expressed her enthusiasm, stating, "This partnership is a significant step towards integrating industry expertise with academic knowledge, ultimately benefiting the sports sector in Pakistan."
The MOU represents a commitment to collaborative growth and the development of new opportunities within the field of sports marketing and innovation.